Israeli Pavilion at the Milan Expo
Favaro1 introduced its Mega product to the construction site of the Israeli Pavilion at the Milan Expo, thus contributing to a prominent architectural achievement.
Characterized by exceptionally large formats such as 1x1 meter, 1 m x 50 cm, 50x50 cm, and 25x50 cm, the Mega flooring added grandeur and versatility to the project. The choice of this flooring not only bestowed a unique aesthetic upon the Pavilion but also underscored the attention to detail and functionality of the design. The durability of the Mega flooring, combined with its aesthetic beauty, proved essential in enhancing the overall experience of the Israeli Pavilion, solidifying its position of excellence in the realm of architecture and design.
Positioned at the intersection of the Cardo and the Decumanus, the two main axes of Expo 2015, the Israeli Pavilion was conceived to express the connection between innovation and aesthetics, embodying the slogan "The Fields of Tomorrow." The main structure, a "vertical field," was designed to showcase Israeli agriculture spectacularly and featured a 70-meter-long and 12-meter-high green wall made of recyclable materials and cultivable modules. This "vertical field" was a key design element, with wheat, rice, and corn growing on it, creating a mosaic of textures and colors that changed with the seasons.
The Israeli Pavilion offered visitors an engaging experience, with two large exhibition spaces presenting Israeli agriculture and the country's agricultural technologies. The visit also included a dark room with projected lights creating a virtual field in the sky and compelling videos on advanced agricultural techniques. Finally, visitors could enjoy the pavilion's gardens and savor traditional Israeli cuisine in the restaurant, where they could watch the chefs at work.
In summary, the Israeli Pavilion at the Milan Expo represented architectural excellence, enhanced by Favaro1's Mega flooring, and provided visitors with a unique experience that combined innovation, aesthetics, and sustainability.
