Twelve months ago, we decided to embark on a concrete journey with Treedom, transforming sustainability into a simple but measurable gesture: planting 20 Coffea Arabica trees in Guatemala.
Why coffee and why Guatemala?
We chose Coffea Arabica because coffee speaks of care, waiting, and real supply chains. It has a strong symbolic value, but also a concrete connection with farming communities.
The project is located in Guatemala, specifically in the districts of Petén and Huehuetenango. For us, it is not just a geographical location: it is a choice to rely on a model that works with communities and territories, promoting agricultural supply chains and agroforestry approaches.
CO₂ absorbed: what we have achieved in one year
One year after launch, Treedom's monitoring data indicates that we have already contributed to absorbing approximately 100 kg of CO₂.
We view this figure with realism and satisfaction: not as a definitive goal, but as the first concrete sign of an impact that is set to grow stronger over time.
The 10-year outlook: a consolidating impact
According to estimates, our 20 trees will help absorb 1,100 kg of CO₂ in the first 10 years.
At the same time, the project is associated with an estimated gain in tree cover of 90 m².
In other words: the first year is the beginning of the curve, and the coming years will make its environmental value increasingly tangible.
Not just the environment: a project that also speaks to the community
What makes this project even more significant is the overall vision of its impact.
Treedom's approach helps us to see trees not only as ecological units, but as elements within a larger system: work, territorial resilience, local opportunities.
This is why we are convinced by this approach: because it brings nature and people together, restoring sustainability to its most authentic meaning.
It is a small but deliberate step.
Above all, it is a step that we want to repeat, improve, and expand, because the sustainability that really matters to us is not something that is achieved once and for all: it is built over the time.